ONLINE MARKETING

AdWords for Web

There are five options available to you for your AdWords campaign. You can select the options that work best for your business and your budget. Everything can be customized to fit your needs. We can target specific customer demographic segments that your business connects with, such as smartphone users, tablet pc users, or even geographic location(s). All campaigns come with detailed analytics, in an easy to use interface. This gives you the ability to accurately measure your advertising campaigns, allowing your management team to make decisions to increase your revenue per dollar spent on advertising and to gauge the effectiveness of your marketing.

Search is the primary vector for AdWords to reach your customers. These ads appear on the Google search site in the form of "sponsored links" on the top and the right. These links are targeted ads triggered by keywords. The keywords that lead to the ad displaying on the page come from search query the person is searching for with the Google search engine. This scheme is based on a pay per click, where you only pay for advertisement when someone clicks on the sponsored link to go to your website.

Cloud Creative Group provides analysis of the keywords, creates the ads, and sets the cost-per-click (CPC) bids with the goal of creating the most effective campaign possible. The result of this is that we can help you to make the most out of any budget, bringing the highest level of relevant traffic to your website. We work with your business to specifically develop a campaign awarded the highest ad position (i.e. the top of the Google search page) and make the most of conversions.

C2G provides analytics and reports for our clients’ AdWords campaigns. We are experts at gathering and interpreting results for you - doing deep analysis of campaign results. We use conversion tracking to show you which sales are coming directly from the campaign C2G created for your business.

Google Display Network

C2G uses the Google AdSense network, providing your business with the ability to earn revenue by displaying relevant ads on a wide variety of online content. You can select from a wide variety of options to communicate your message to your audience- including video ads, image ads, interactive ads, and text ads. C2G has the ability to contextually target websites to place ads on, and/or manually choose websites that you want your ad content to be displayed on.

Remarketing on the Google Display Network

Remarketing is a form of interest-based advertising. You can have ads show on the display network that are customized to individual users based on what pages those users visited on your website. Online retailers can use this feature to cross-sell, up-sell, and promote relevant products. With remarketing, you can categorize your users, then choose which ads you want each user to see. Use this to effectively increase conversions and see a greater return on your investment.

Show your Google AdWords ads on relevant pages across the Google display network. The Google display network is a network of websites opted into the Google AdSense program. With AdSense, webmasters can show your ads on their websites. Encompassing about 90% of all websites, the display network reaches 200 million unique visitors each month. Use in depth targeting options to choose exactly who sees your ads. You can choose specific websites to advertise on, as well as target based on key demographics such as age, gender, language, and location. Also, you can target contextually by choosing from over 1750 topics and subtopics. With a display network campaign, you can create an online presence showing on the sites that your target audience visits day to day. In addition to advanced targeting options, the Google display network allows for advanced forms of advertising. We can create and display the following types of ads on the display network:

Standard Text Ads: This type of ad is identical to the standard text ads that shows on the Google search network.

Image Ads: Increase your visibility and draw user attention with an image ad. Research shows that image ads can be as much as 3x as effective as a conventional text ad. Upload your company’s logo or banner ad, or we can create one for you. We can tailor image content to match specific websites you’re advertising on. Available in nine sizes.

Click-to-Play Video Ads: Show your video on relevant pages across the Google display network. Your video will play directly off the website when a user clicks on the ad. Users will be taken to your website when they click on the ad again. Use any video, including Flash, up to 4 minutes in length. Video ads allow you to effectively promote creative, captivating content that will pique the interest of potential customers.

Interactive Flash Ads: C2G can create Flash ads with original, interactive content. This allows your users to interact directly with your ad. Interactive Flash ads open up an endless realm of possibilities that can be custom tailored to your clientele. Entice your users to complete your desired action. Have different landing pages for multiple images within the same ad.

Mobile Marketing

With mobile internet usage expected to encompass more than half of all internet traffic within the next four years, the mobile market is the fastest growing segment of media in the world. Use C2G to tap in to a network of over 1 billion mobile internet users on an ever-expanding list of media and advertising platforms. C2G utilizes the full arsenal of mobile marketing techniques available today to ensure that your business is reaching its highest potential when it comes to connecting with your target audience. We can expand your reach, versatility and profitability with the campaign that fits your business needs.

Mobile-Optimized Websites

C2G can create a mobile-optimized version of your website that is designed for viewing on full-browser mobile devices. With the growing number of smartphone users worldwide (now totaling over a billion) it is becoming increasingly important to tailor your website to enhance your mobile user’s experience. Research data shows that you can lose up to 60% of repeat mobile users by having a website that is difficult to access or use by phone.

C2G can increase mobile user satisfaction and repeat traffic by optimizing your website for use on mobile devices, including smartphones and tablets. By redesigning site layout and prioritizing content, we can create a mobile optimized website that will be efficient and appealing to your mobile users. Furthermore, Google has recently chosen to account for mobile-optimized sites when determining ad quality. This means that your AdWords ads targeted to mobile devices can show up in a higher position on Google by having a mobile-optimized site.

AdWords for Mobile

As the number one platform for online marketing, Google leads the field in mobile marketing innovations. C2G takes full advantage of the latest mobile-targeted and mobile-specific methods to fulfill all of your marketing needs.

These Include:

  • AdWords advanced mobile targeting options
  • Target based on device (smartphone and tablet), operating system (Android, iOS, and webOS), and wireless carrier (target any major wireless provider in the US or Canada)
  • WAP-optimized ads - We can create ads formatted specifically for phones that do not use a full internet browser. These ads take into account the smaller screen size and reduced functionality of non-smartphones
  • Click-to-Call functionality - Allow users to automatically call your phone number simply by clicking on your ad
  • Click-to-Download functionality - Allow users to automatically download your Android Market or iTunes application simply by clicking on your ad. The link on the bottom of your ad will automatically be displayed as “Download from iTunes” or “Download Android App” in the ad, along with the app icon that is registered in the iTunes App Store or the Android Marketplace

YouTube

You might be shocked to know that YouTube is the 2nd largest search engine in the world. Cloud Creative Group has a very special and unique approach to YouTube marketing, as we believe it is a rapidly growing online segment and advertising opportunities are increasing. Creating a channel, branding your channel, and promoting videos are some of the largest and most effective ways of advertising on the web today. We can target your video to anywhere in the world, so even a local business has a reason to develop a YouTube campaign. Many large corporations are just now starting to create YouTube marketing partnerships which means now is the right time to form yours. There are several forms of advertising on YouTube. We will discuss them below.

Truview Video Ads

There are four different types of Truview video ads, which we will discuss at length shortly. However, Truview ads offer interesting some options for the advertiser. We can target by, age, gender, interest, video topic, remarketing list, or search words. And you only pay when the user watches your video. We can then track the user's path from the video, helping you to answer important questions like: Did they go to your website? Did they go to your channel? Did they become a subscriber? Did they re-watch your video? If so, we now know about your audience, their age, gender, interest, and other videos they’re watching. We can then use this information to optimize your video campaign, targeting only that audience.

Search

These ads are run off of a dynamic, action-based module. Use relevant keywords to direct your audience to your video channel. YouTube promoted videos convey the power of search engine advertising to YouTube.com.

Display

Video ads are displayed to your target audience on the advertising spaces on YouTube.

In-Stream

Instream advertising on YouTube is one of the best, and most affordable ways of advertising today. YouTube InStream Ads can emerge when a user plays the video as a pre-roll and the user will have the option to skip or watch the ad after: 5 seconds of viewing. We only pay when the user has watched: 30 seconds of the ad or to its completion. “trueView YouTube Ads” are very new. This market is not as saturated as most forms of online advertising; therefore, if executed correctly, we produce cheaper clicks. This form of advertising is also extremely targeted.

In-Slate

This is when a user is about to watch a “lengthy” YouTube video. They will be presented with the option to watch several ads.

Organic YouTube Promotion

C2G offers a wide range of custom solutions when building a YouTube channel for your business. We prepare your channel the “correct way”, making sure that you are optimized for SEO and sponsored traffic. When we set up a channel it is organized to perfection. From the title, description, tags, insights for audience, and the upload timeline are all factors that are carefully considered by our team. A strategic channel preparation is crucial for the best results.

Benefits of Promoting Videos

  • Wide reach of users searching YouTube
  • Socially engaging the user
  • Drive a community to your video or channel
  • Keyword-based targeting
  • Surface your video across the entire internet
  • Advertise your video on the YouTube homepage

Google TV

Google TV reaches its markets through partners like DISH, DIRECTV and Verizon, who have over 60MM subscribers on their service. Over 15 billion hours is spent watching TV every month with the majority of hours spent viewing shows being done by individual audiences. Customers are viewing content spanning hundreds of different channels and thousands of different shows. With such a wide variety of different channels serving their content niches - businesses need a more efficient way to combine, target & evaluate viewer demographics. C2G has the solution that accomplishes this task. We can aggregate, target, evaluate demographics, and market accordingly.

Using Google TV - Advertising becomes much more accessible and affordable. Tell us your TV marketing goals, and we help you develop a plan of action and execute on it. Pick any show(s) from over 100 networks. We will turn all of the small TV audiences - your consumers - into large audiences. All shows, from top-rated prime time to niche markets are available. So you tell us your audience demographics: Age, gender, marital status, even heritage health index. We can then take this information and help you get the most specific targeted buy. Then we can use the millions of set-top boxes in peoples’ homes, and advertise to the boxes that match your audience profile. And thanks to our advanced package of analytics, we can track and compile feedback from the boxes to give you the most accurate picture of how your campaign is performing so you can see the return on your investment.

Organic SEO

Even though Pay-Per-Click advertising is a great way to instantly boost the traffic to your website, Organic SEO will ensure that once you have achieved a high ranking Google position, your position will be maintained without additional cost, allowing you to focus your Pay-Per-Click campaign on more competitive keywords. Organic SEO is achieved by adding Meta tags to the code that generates your website to tell search engines specifically what your website is about. In addition to this background information that Search Engines love, C2G can aid with reworking the content on your website to ensure that you are using the proper keywords in product and service descriptions as well as on the informational pages on your website.

Another great source of Organic SEO that C2G specializes in building are blogs. Coupling a blog with your website allows you to constantly add new content to your site, providing a reason for visitors to return often as well as a stream of keywords for Search Engines to associate with your website.

Having a well planned and executed Organic SEO campaign will help your company not only reach new heights in Search Engine ranks, but maintain those ranks in the long term, all while providing new quality content for your customers to sift through at their own leisure.

After submitting your sitemap to Google to be indexed by their spider, the C2G team will analyze the results from the Google Webmaster Tool Suite which provides information about how your website is viewed by Google’s spiders. Armed with this information, we can tweak your code to make sure search engine crawlers can get to 100% of your website and its content without any problems, as well as analyze the keywords that each page ranks highly for.

Social Media Creation

At Cloud Creative Group we believe that creativity and quality design are the traits that will make your business stand out from the others and give you a unique brand image and personality. In today’s 21st century world, social media rules as the king of communication between groups of people. C2G can manage, create, promote, and analyze information from your social media connections. Your Facebook page, your Twitter feed, or the social media platform of your choice are all important pieces of your digital PR platform. This gives you a direct link to your customers and is a great way to get feedback from them about your products and services. C2G will help you use these to maximum effect, growing your customer base and generating revenue for your business. Cloud Creative Group employs Facebook and Twitter marketing experts that will help you connect with potential audiences, drive considerable traffic to your pages and build up brand recognition online. Facebook, with 400 million + active users is the de facto social network of the new millennium, while Twitter, with 100 million + users is changing the face of direct small business marketing in the age of social networking. Both of these networks provide invaluable low cost marketing, increasing your brand perception, and building your online reputation. Some of our advanced services include: Gathering Fans and Followers, Profile Content Writing, Custom Facebook pages and tabs, Custom Twitter background, Facebook and Twitter Apps and Facebook Ads. Each of these services include detailed analytics with tracking, utilizing graphs and providing recommendations for the next month.