Rolling Stone, the Iconic American Pop Culture Magazine, has recently decided to expand beyond their well known position in the world of print, delving into the Restaurant and Night Club industry by opening the first of a chain of restaurants in Hollywood, California. Their location in the Hollywood & Highland Center is in tune with the prestige of the Rolling Stone brand.
Design & Branding
Design & Branding for RollingStoneLA.com provided by The Ultra Team.
Social Media Launch Campaign
The website launch was built around the countdown to the restaurants opening event, hosting the after party for the American Music Awards. The event was attended by a slew of A-list celebrities. The Flickr album from the event can be viewed on the Gallery page here.
The Website utilized a live countdown timer that counted down to the grand opening while the Twitter and Facebook had a countdown that showed the number of days remaining.